TRIBE Produced Work
Asian Games ‘Pull No Punches'
In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.