LENOVO ‘Thinkpad X1’   

TRIBE Produced Work

Loading the player...

‘Thinkpad X1’

Imagine if everything in life was easy, effortless, and done in the blinkof an eye? 

This fun, energetic and tightly choreographed piece illustrates howeffortless life is for multitasking professionals using the Lenovo X1 -the perfect partner in their jam packed lives. 


When filming the commercial, to create the 'magic moments' in a way thatfelt real and believable, we used in-camera techniques such as wires and choreographyrather than CGI. 


The TRIBE team had a great time producing this film with Ogilvy Beijing.