TRIBE Produced Work
The core idea for this very special campaign was that 'in the Youth Olympics, every player is a young beast who loves sport, full of wild young nature'. For the TVC, Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'. Throughout the commercial we see glimpses of animal nature, such as the flash of a panther in a sprinter's eye, a shadow of shark gills on a swimmer, the flutter of eagle wings as a basketballer goes for slam dunk and so on. As the commercial progresses, more is revealed each scene …..