NEW AVEO
‘First Fight’

AVEO’s new heart-warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take AVEO away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart-warming stories help illustrate AVEO as a boutique car that brings us the possibility of a new dream life