Target - Toy Sale   

Joel Pront(Collider)

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Target - Toy Sale

Comprised entirely of 3D animation, Toy Sale is a peek into the imaginary lights out activities of Target's toys. Action, drama, a quintessential Hollywood sound-scape and Joel Pront's typical stamp of humour ensure that the spot resonates with both parents and children. To build further on the campaign and its characters, Target has developed print and in store campaigns based around the commercial.