Police ‘Be Younique Campaign1'

After the success of our Ray Ban viral another sunglass brand, Police, and their agency (United in Milan) contacted us to do some films for them. The brief they sent over was rather open ended; they simply wanted us to focus on their brand message of being unique, however they ingeniously spelled it “be younique”. With that we went off and worked on a number of ideas, but the one that kept bubbling to the top involved the idea of twins. What if twins were tired of having a double and needed a way to be a true individual? With this we went off and did some rather interesting casting, looking for twins that were not only identical, but had that magic something we were looking for. Once we had three rather interesting sets of twins it was time to dream up ways for them to cleverly eliminate each other. It was oddly therapeutic to make these films, made us all relate to each other much more, which must be what fantasy killing does for a group. Now we know Francis Ford Coppola’s secret to creativity.