Levis ‘Stairs'

After our success with Ray Ban, Cutwater San Francisco came back to us with another viral for Levi’s and this time we wanted to throw one of our good buddies down a huge set of stairs just to prove how tough those jeans really are. Unfortunately it wasn’t all that easy to find a super long flight of stairs in Los Angeles, and we didn’t really want to kill our buddy Toben, so we needed to pull out a little VFX to make it work. With some clever stitching we were able to make a longer set of stairs and a more dramatic tumble, all from the perspective of a single camera take.