TRIBE Produced Work
Embrace the energy that Red Bull brings you in 2013!
This simple brief given to us for Red Bull's Chinese New Year brand advertisement. TRIBE's Matthaus Bussman responded with a fantastical journey through sky diving, hola hooping, parkour, BMX, yoga, skateboarding and underwater swimmers, as youths perform entranced in the sports they love. Filmed over 3 raining nights in Guangzhou, the various X-gamers were not deterred at all by the conditions but were on fire.