BMW
‘Passion Campaign' Main Film DC

'Living with With Passion' is the basis for BMW's latest brand campaign. The campaign saw the TRIBE team travel to 4 major cities in China, documenting 14 people from very different backgrounds including sporting personalities, engineers, pilots and other people 'living with passion'. The result was 6 films that are being used across a variety of platforms. Featured here is a Directors Cut overviewing the campaign.