BMW ‘2013 Passion Campaign' Main Film DC   

TRIBE Produced Work

Loading the player...

BMW
‘2013 Passion Campaign' Main Film DC

'Living with With Passion' is the basis for BMW's latest brand campaign. The campaign saw the TRIBE team travel to 4 major cities in China, documenting 14 people from very different backgrounds including sporting personalities, engineers, pilots and other people 'living with passion'. The result was 6 films that are being used across a variety of platforms. Featured here is a Directors Cut overviewing the campaign.