Cadbury’s
‘Made Mini’

Solomon Burbridge and Rob Shaw joined forces for Cadbury, directing a series of four commercials showcasing life’s small disasters for the brand’s “Minis” campaign. The spots, produced on a tight turnaround, were brought to life through a mix of practical sets, miniatures props married with CG ‘molded plastic’ character and 2D elements. Bent achieved the stop motion feel within the agency deadlines as well as nailing the dead-pan hilarity of the scripts.