Rice Krispies
‘Dino Might’

Kellogg’s Canada looked to promote their Rice Krispies brand by encouraging creativity and giving during the holiday season. BENT was enlisted to create a series of fives spots and a hilarious ‘outtakes special’ featuring animated  ‘toy treats’ encouraging consumers to make their own in return for donations to the  Salvation Army. Director Rob Shaw and his team created endearing characters completely out of the cereal and candy. The result was a successful campaign featuring some of the most delicious puppets we ever made.